The Age of Sustainable Development

The Purpose

  1. La era del desarrollo


All kind of Clubs of Social Responsibility, GREEN initiatives, and environmental regulations are not enough to make us aware of the need and definition of Sustainable Development.Sustainability is a broader concept, but the term is unknown, misunderstood and generally ignored by the common population.
The verb develophas an overall positive connotation, adjectives to this activity are the ones that actually indicate whether a “development or developed” is rather negative, insufficient or inappropriate. As a matter of fact, Latin-American, Asian, and African countries for decades were categorized as underdeveloped - now as kindness or a politically correct practice are being called developing countries  -This kindness misguides us. It would be a better mote: “countries developing toward a worse underdevelopment”. Not pejoratively, or disrespectful, but as a diagnostic to motivate a change in culture, attitude and the way of doing things.Developmentis not always synonymous with positive. Not for poor Macro-economies or countries of high inequality and inclusion to  the benefits that development could generate for their inhabitants; nor for affluent countries where their same affluence and their contempt for solidarity or sustainable practices has ended up enslaving them in a trap of  social diseases caused by abuses and excesses of wealth.

Need find pathways to a better type of development, the business world and civil society begin to create a new culture and to practice a new formula to make things.  Making things happen in a different way is almost an imperative which concerns not just to us walking towards a worse underdevelopment.  It is an imperative “Global need”.

7.2 billion People on the planet, the scarcity of resources as water and food, as well as the needed inclusion of populations to minimum shelter, health and access to energy resources, place countries and some geographies in situations of greater vulnerability and exposure to the tragic effects of scarcity.

In countries like Guatemala, with 15.5 million inhabitants, where economic indicators and social factors improvement are scarce and ephemeral, the agenda of “sustainable development” is an imperative.

If providing minimum services and resources is an obligation of the State; waiting or relying on them to start a better way of making things by all of the other social actors, will plunge us more in the underdevelopment spiral.

Let’s talk about sustainable development, let us propose it and make it happen in the personal and social fields where we have access.  Let’s build better countries and a better world.

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